When a decision needs to be made in your company, is it done blindly or based on precise data? If your reality is the former, it’s time to get to know the data-driven culture.
It’s no news how important data has become for companies. With an in-depth analysis, information can be extremely valuable, capable of generating benefits and competitive advantages.
That’s why the data-driven culture is so relevant nowadays. After all, instead of relegating decision to intuition alone, it supports them with truly reliable information.
Thus, choosing the path to be take, making strategic decisions, and using inputs all can be done based on data, not blindly.
By implementing this culture, companies ensure greater productivity, directing efforts towards defined objectives. Additionally, team efforts are interconnected, with clear and objective communication.
Make decisions based on the analysis of concrete data. Learn all about the data-driven culture.
What is the data-driven culture?
The data-driven culture is a philosophy where decisions are based on data collected from various sources. In other words, the movements and strategic choices of all levels of the organization are supported by reliable facts.
Customer relationships, sales numbers, website analysis, or interactions on social networks are excellent sources of data.
The interpretation of what has been collected is crucial for the company to achieve success and growth. The main focus of the data-driven culture is to understand that data is so valuable that it will be the necessary support for decision-making.
To better understand this methodology, think about your favorite streaming service. The vast majority of applications – if not all – use data collection and analysis to recommend movies, music, series, or TV shows based on user preferences.
All information obtained is analyzed and used to support company choices, from production to sales strategies. It even enables the inclusion of new ways to perform activities, such as process automation.
How to develop a data-driven culture?
For a company to obtain all the advantages of the data-driven culture, its implementation must be well-structured.
Actions must be continuous and encompass all departments and employees. Some basic steps structure the creation of this culture, including:
Change the internal culture
Even before specifically considering data-focused culture, it is necessary to consider the company’s culture as a whole.
A well-structured organizational culture, focused on collaboration and teamwork, is key to making data analysis strategies successful.
Therefore, analyze the current scenario and promote the creation of a culture of awareness that focuses on data to adopt the best strategies for the company.
Establish the approach to data usage
Data needs to be collected, analyzed, and made available to all company departments. Create a plan for proper use, for the company’s efficiency.
To know what information to seek and how to use data analysis, understand what question needs to be answered. The clearer the information, the easier it will be to use.
Provide training and promote data usage
The data culture philosophy must be disseminated throughout the company, across its departments and hierarchical levels.
Data must be made available in an accessible way to all employees. Therefore, training is essential for the culture to be disseminated and well-received by employees.
Furthermore, it is essential to demonstrate, in a practical way, how the data-driven culture brings benefits, such as saving time, reducing rework, and how accessible the information is.
Implement technological solutions
A staggering amount of data is created daily. It is estimated that between 2021 and 2025, the creation of new data will grow annually by 23%. That is, by the end of this period, 175 zettabytes will be produced. Thus, it is unthinkable to collect, store, organize, and access data without technology assistance.
For the data-driven culture to be effective, it is necessary to adopt solutions that automate and optimize the entire data processing cycle.
Furthermore, this data needs to be transformed into accessible information in a practical, fast, and even real-time manner.
Good technologies include Integrated Management Platforms, ERPs, Artificial Intelligence, RPA, market intelligence tools, and Big Data.
Each technological solution contributes in different ways. Those that are customizable meet the demands of each sector of the company specifically.
The link between data-driven culture and process management
Indeed, companies that adopt a data-driven culture have greater clarity and efficiency in their operational processes.
This happens because, with access to data, weak points, such as bottlenecks, are identified, and performance patterns are easily understood. In other words, processes are optimized and simplified.
The collected information is capable of ensuring performance and productivity gains, precisely by providing management with concrete and measurable data.
Moreover, risks and uncertainties are reduced. In case weak points are found, corrective measures are quickly implemented.
Indeed, it can be said that the data-driven culture enhances process optimization, offering a universal language of communication, facilitating alignment, collaboration, and understanding among the parties involved.
It also promotes training and professional development with constant learning and growth, combined with greater adaptability.
By providing precise indicators, the company can, for example, evaluate sales data and identify products with low demand or seasonalities. In other words, it favors inventory management, the production system, and the use of resources and inputs.
Because the data is real and reliable, the data-driven culture promotes continuous process improvement.
Of course, for this, constant monitoring of performance indicators and metrics is necessary. The company needs to evaluate its results to identify actions that have worked and where adjustments and interventions are necessary.
The relationship between data-driven culture and process management is a very close one. And it becomes even more so when an Integrated Management Platform, such as the Fusion Platform, is implemented.
Fusion Platform in the data-driven culture
Fusion Platform is a solution developed by Neomind that is constantly updated to meet market demands.
Allowing end-to-end management of processes, documents, and indicators, the tool is customizable, intuitive, and integrates with other technologies.
Specifically for the data-driven culture, the Fusion Platform has Analytics: a central monitoring of indicators.
Analytics can collect, extract, and process data, turning it into accurate and organized information presented in strategic reports for management.
Moreover, indicator monitoring can be done through dashboards with real-time updates. The tool is mobile, meaning that information can be accessed from anywhere and at any time.
Data, besides being extremely valuable, are sensitive items that must be handled with total security.
At this point, Fusion Platform has a tracking feature regarding modifications and edits, facilitating the auditing of all collected and stored data.
Furthermore, it is your company that defines and configures which users can access this data.
The solution contributes to continuous improvement, providing resources for processes to be automated. Combining the Fusion Platform and the data-driven culture enables the identification and implementation of effective actions, based on evidence, which generate greater productivity.
Integrating this culture into process management ensures that the company makes more informed decisions, guaranteeing competitive advantages and much more efficient processes.
How about checking, in your business, how data usage enhances performance and the achievement of goals and strategy?
Try Fusion Platform and leverage on technology to implement the data-driven culture. Make decisions based on data and boost the growth and competitiveness of your business.
