Before the health and economic crisis we are facing, there is a market that has experienced a huge increase in demand for its services and has received massive investments in its products, infrastructure and research: the healthcare market, public or private. We have been able to observe a huge investment of resources in the attempt to fight the pandemic and maintain social order during this period, although this growth observed in the healthcare market is probably not only a response to the health crisis, but a global trend.
Healthcare is currently one of the few markets that has compulsory consumption of its products: as is the case with many vaccines in Brazil and in several other countries. Moreover, with the economic growth of the nations, there is a tendency of population aging due to its greater life expectancy, generating more spending on health per capita, which is a contributing factor to the increase in life expectancy. Can you see how the cycle feeds back contributing to this growth tendency of the healthcare market?
Given this scenario, how can process management impact this market? Why can it be fundamental for the success of an enterprise to invest in management technologies at this time? What competitive advantages can process management solutions offer the healthcare market?
Better resource management
In times of crisis it is necessary to adopt differentiated clinical protocols for the management of resources and people. What kind of patient receives what kind of treatment and how? How are the stock and dosage of some drugs administered?
Traditionally, healthcare organizations have a very rigid hierarchical structure. This can generate slowness in relation to administrative decision making. During a pandemic like the one we are experiencing, it is necessary to quickly change clinical protocols to ration resources and maximize results. The risks of poor resource management are great and the result can be catastrophic; many lives may be lost. In this case process management can provide agility in decision making by automating processes and providing insight into which protocols to adopt, thus generating efficiency, saving resources and potentially many lives.
The reality in Brazil is that many health institutions count on contributions from the state or from health plans revenues to operate; in the current scenario, where we observe several companies closing their doors and not being able to honor their debts, one can imagine that there will be delays and non-payments, which will eventually spread until they reach health plans, public accounts and private health institutions. In a moment of crisis, purchasing decisions need to be strategic, so the analysis of indicators generated by the institution processes can provide valuable insight into how and what to buy. Buying correctly is fundamental to the survival of the business; analyzing indicators and making decisions based on facts is fundamental to buy correctly. Read more: Analytics: a vision of the past, present and future of your business.
Better customer service
In the healthcare portfolio there are several services, such as hospital hotel service, hospital nutrition and laboratory analyses. All these services are offered through several processes that can be managed through a BPM (Business Process Management) system. This way the quality standard of these services can be objectively assessed and pragmatic goals can be established for the continuous improvement of such services, making it possible to achieve levels of excellence that could not be achieved without the overview of indicators and processes that the BPM tool offers.
Transparency for the Institution
The standardization of processes in the healthcare area in operational and administrative activities provides transparency for the institution employees, not only about the processes but also about the desired goals, which can be fundamental for the creation of a strong and healthy organizational culture, focused on excellence, growth and orientation to results.
These are just some examples of how process management can impact the healthcare market, which promises much growth in the years to come. Certainly each institution has its peculiarities and there is no single solution to all problems, but our Fusion tool is extremely versatile and customizable so that your organization can benefit from a customized solution and ride the wave of digital transformation. Whether you like it or not, it’s time to reinvent ourselves, reality imposes itself.
To know more, go to our page. We offer solutions for process management, electronic management of documents, generation of indicators and more.