Author: Alini Laube

Every business is susceptible to vulnerabilities, no matter how positively its product or service is recognized by the market.

Factors may occur, be they internal or external, that generate possible threats to the organization’s welfare. Therefore, being prepared for these adverse situations is the best way to reduce their impacts.

And do you know how to be prepared? With Risk Management!

What is Risk Management?

Risk Management is a set of analyses performed to identify improvement opportunities and reduce losses within organizations. According to ISO 31000, the best reference for Risk Management, this is a strategy that aims to control possible situations, considering the risk and effect of uncertainties, and working preventively to bring positive results for all departments.

And what are the risks?

Risks are events that have a cause and therefore consequences, but rather than covering a negative view, they act as potential improvement opportunities. In other words, risk management is fundamental within the company. It’s very important to identify possible problems in advance to enable a positive bias to the solution of the event.

In this sense, risks are composed of three main elements:

• Event: what happens;
• Consequence: what is generated from the event;
• Cause: the situations that allowed the event to happen.

This context, to break it down a little further, via ISO 31000, exists as a set of analytical statistics to manage risk, which is comprised of:

• Risk identification;
• Analysis of risk;
• Evaluation of risk;
• Treatment of risk;
• Verification of the effectiveness of those actions.

Thus, making the PDCA cycle, which is an essential management method for the promotion of continuous improvement within the organization’s processes.

For you to dig deeper and understand the topic better, we have separated two examples of Risk Management in practice:

Example 1:

A Company in the textile segment is going through an electronic document management process, which will take care of the whole employees’ documents life cycle. Among the stored files, vacation receipts were found without signatures.

• Event: discovery of confidential documents without a signature;
• Consequence (risk): receiving non-compliance in audits and even a lawsuit;
• Cause: digitizing document management.

This risk is related to the opportunity, if the organization had not managed the documents and digitized everything to become electronic, it would not have found the vacation leaves without signature. Although it seems simple, the consequences of this event generate a lack of control in knowing when the employee effectively went on vacation, and even legal problems, such as a lawsuit. In this case, a possible solution to this risk is the adoption of tools such as electronic signature and automating it.

Example 2:

A large supermarket has stored spare products in its stock, and the air conditioner is leaking on top of some of them.

• Event: broken air conditioner;
• Consequence (risk): loss of spare products, generating stock shortage;
• Cause: periodic air conditioning maintenance.

Note that there is also a risk related to an improvement opportunity. As they haven’t done periodic maintenance, it caused damage to the supermarket’s stock, causing breakdowns and financial losses due to the potential lack of products on the shelves.

What is the importance of Risk Management?

As already mentioned, it‘s extremely important to maintain Risk Management. When a company anticipates its possible problems it has numerous gains, after all, this practice both identifies the opportunity and the means to avoid or mitigate losses.

Nowadays, monitoring performance, risks, and compliance is a company’s performance indicator, that is, if for some reason risk management is not done in a certain situation, there will be more rework and losses, often with financial impact. Being able to manage risks and observe, plan, and execute a new improvement opportunity will give the organization a well-defined process, reducing costs and boosting productivity.

Check out some of the benefits gained by applying Risk Management:

Customer satisfaction

Companies with effective risk management have a high-performance team that thinks about the safety and satisfaction of their customers.

Security in Compliance Management

Within the organization, when there is a compliance department, it’s Risk Management’s best ally, because it measures if all the required rules are within expectations. This way, rework in internal processes is avoided and the risk control practices contribute so that the company is not fined or suffers some kind of judicial penalty.

Increase in productivity

When the organization has defined rules, it can anticipate probable issues and can assure its employees more productivity, efficiency, and agility. When processes are defined it’s possible to visualize risks and analyze the related improvement opportunities.

Cost Reduction

We can affirm that the more the organization can reduce costs, anticipating and directing the loss to something positive, it avoids the occurrence of fines and lawsuits. It ensures not only quality in all processes and operations, but also provides a much safer and more productive environment.

ISO 31000, what is its role in Risk Management?

ISO 31000 is the Risk Management reference for organizations. ISO is an organization that certifies the quality of companies’ processes. The norm does not directly say how to do it, but rather how Risk Management has to be done since it varies from company to company. Therefore, having this practice established is something that will ensure that the organization is in accordance with the ISO standards and show the market and customers how much it values the improvement opportunities. 

Conclusion

We can understand that every company that uses Risk Management will have a safer, more confident business. We reinforce that it’s necessary to anticipate threats, and identify negative consequences, in order to actually notice the improvement opportunities.

In the midst of the digital transformation era, it’s essential to use tools that can help you improve your processes, have greater efficiency, and be able to enjoy all the benefits that risk management brings, including ensuring the certifications required by ISO.

Fusion Platform provides the management and automation of your company’s processes, contributing to a greater organization of documents, and process effectiveness, assisting in Risk Management with accurate performance indicators, and constantly encouraging continuous improvement.

Undoubtedly, implementing Risk Management brings the possibility to innovate and create several competitive differentials for organizations.

Can you imagine being able to test, analyze, manipulate and optimize a product, equipment, or process without having to modify the original one? That is what a Digital Twin Organization does! Based on technological resources, it’s a virtual copy that lets you observe the real behaviors in a totally digital environment. In addition to testing, with a digital twin, you can make changes to a project and simulate variations.

With the advance in software and data and information automation, which enabled the digital execution of processes, digital twins evolved to a new level, that of an organization. Nowadays, we can consider that almost everything can have its digital twin.

Can you imagine creating a twin in your organization to help analyze performance and improve management? We’ll tell you all about it.

What is Digital Twin Organization?

Digital Twin Organization is a digital and dynamic representation of an organization. It’s a tool to be used to support the implementation of change and innovation. A DTO allows you to analyze and adjust whatever is necessary within a virtual model, where modifications happen much more easily than when they need to be implemented in practice right away.

Using a Digital Twin in an Organization greatly reduces the risks of mistakes in decision-making, because it enables updates to be made consciously, providing managers with real-time information about the company’s operation, resource utilization, customer satisfaction, and precise and measurable results about a given modification. In other words, it focuses on strategic objectives and internal processes so that performance is as good as possible.

Having a Digital Twin provides an infinity of competitive advantages for the organization that knows how to structure it and make good use of its possibilities.

What is its importance within a company?

A digital twin is useful to measure how a change may impact or contribute to the strategies, goals, and performance being positively achieved, making the path to success much more measurable.

Its importance lies in the possibility to analyze how today’s decisions, when implemented, will impact the company’s future, especially in issues related to usefulness, acceptance, and utilization. A digital twin provides attainment of goals and understanding of how the organization works.

After its creation, teams can analyze data and learn about internal systems and processes, anticipating failures, bottlenecks, or errors, signaling which areas need a higher level of attention.

A DTO is conducive to benchmarking, as it has both current and past performance data. With the performance KPIs, it is possible to have a holistic view and observe in detail each transaction that the company has gone through based on past data and projections for the future, supporting more coherent and cohesive decisions to the proposed objectives. It is also used for training, deeply covering the activities performed, the guidelines, and the paths the company wants to take.

By now you have understood that with a DTO you first implement something in the virtual world, to be able to review scenarios and options, making adjustments and changes in an easy way, before applying it in the real world.

This tool provides clear performance data, identifying areas of inefficiency or weakness, and helps with strategic planning, process optimization, and overall organizational improvement.

Why have a Digital Twin Organization?

The basis in having a DTO is to align goals and operations, improving processes and ways of working. Among other great reasons to adhere to DTO are:

• Data available on processes and the opportunity to improve them even before they are applied, reducing costs;
• Possibility of using artificial intelligence to increase operational efficiency;
• Holistic view of the company’s tasks, activities, processes, and strategies;
• Simulation of scenarios to increase productivity and efficiency;
• Discover the root cause of issues that deserve attention in internal processes;
• Add value and improve customer experience with journey mapping;
• Risk reduction in project implementation and greater incentive for digital transformation.

How to build a digital twin

Obviously, creating a Digital Twin of an Organization requires creating an accurate and comprehensive virtual representation of it. Although it requires an extensive platform and architecture, the returns obtained are very advantageous.

To start a DTO project, it’s a good idea to begin with a small pilot project of an area you consider crucial and then gradually increase its scope. There are some fundamental items that compose it, such as purpose, mapping, performance, situation, and decision. Enabling the creation of goals, KPIs, performance monitoring, and planning, so that the changes maximize benefits and results.

To build a Digital Twin Organization, start with a critical area:

1. Model the organization, for this, use formalized models and automation to import performance and workflow data. Automated processes facilitate the process, dispensing with their manual construction, and because they have been mapped with a focus on the activity, unnecessary steps have already been identified and abstracted. It is necessary to design the future to guide decisions and create the strategic direction, operations, and changes of the company;
2. Add process and operational data that is specific and useful to your organization, such as that product, customer experience, activity and project performance, productivity, costs, and life cycle. Before adding information, question its accuracy, precision, completeness, timeliness, consistency, and whether it can generate opportunities for improvement, so focus on quality, relevant, and up-to-date real-time data;
3. Visualize and analyze the company globally, a DTO will be enriched over time, to analyze it consider scenarios, financial parameters, performance and market share, the stage the product or service is at, bottlenecks, failures, compliance, data use, vulnerabilities, and many other aspects;
4. Control and make necessary changes – based on the previous steps, this is the time to make decisions to direct, control, and change the company to an improved format. Consider small changes. Since organizations are in a very volatile environment, plans and strategies should be reviewed periodically;
5. Follow-up to improve results – input and update data to improve the efficiency of a DTO, making it more consistent, fed back, and consistent with the reality presented. If necessary, recalibrate to make the data easy to understand. Analyze mainly what the state of your tool is technical.

A DTO is an ongoing process that can reduce uncertainty and enable safer change with less impact.

Tell us, have you ever heard of or used a Digital Twin Organization? What do you think about this technology? Use the comments, we want to know your opinion!

The 5S methodology emerged in Japan in the mid 1950s, after the Second World War. At the time, its purpose was to help the country’s companies to recover and reorganize during the post-war crisis. Today, the methodology is used by companies from the most varied segments.

Do you know what the 5S methodology is and how exactly it’s used in organizations? Read this article and understand why it is so important.

What is the 5S methodology in companies?

How many times you had to stop what you were doing to search for something in your office, but only found it some time after you had already given up looking? This is just one example of a situation that would be avoided if your organization had implemented the 5Ss.

The 5S methodology is more than a management tool: it is a philosophy. Its application in the workplace intends to promote discipline and process security, thus ensuring much more organization, quality, and productivity. The method is based on the analogy to the initial letter of the five adopted principles, which are:

• Seiri (Sense of Use): separating the useful from the useless, eliminating the unnecessary;
• Seiton (Sense of Organization): to identify and arrange everything so that anyone can locate it easily;
• Seiso (Sense of Cleanliness): to keep an environment always clean, eliminating the causes of dirt and learning to avoid getting it dirty;
• Seiketsu (Sense of Health and Hygiene): maintain a work environment that is always favorable to health and hygiene;
• Shitsuke (Sense of Discipline): to make these attitudes a habit, turning the 5S into a philosophy of life.

To better understand each of the senses, see below.

What does each S stand for?

SEIRI – Sense of Use

The main objective of the first step of the 5S methodology is to make the work environment more useful by eliminating obstacles that hinder production and teamwork.

How to implement it in the work environment

• Relocate objects and documents to the areas they relate to;
• Identify the leaders of each area;
• Remove anything that is not useful in each sector;
• Create a job and function manual so that everyone knows what is their responsibility.

SEITON – Sense of Organization

The second step of 5S is a continuation of the first. Soon after eliminating unnecessary items in your company, it’s time to organize them and try to put each item in its proper place so that employees can access them easily.

How to implement it in the work environment

• Label items and drawers, cabinets, folders, and packages;
• Organize objects/items so that they are where they need to be used;
• Reduce the need for employees to walk to another area to get a tool they use constantly.

SEISO – Sense of Cleanliness

The third step of the 5S methodology consists of cleaning and thoroughly investigating the workplace in search of routines that generate dirt or imperfections. When it comes to cleaning, in this case, have a clear awareness that “more important than cleaning is not dirtying”.  So when you use something, always try to leave it clean and in the right condition to be used again.

How to implement it in the work environment

• Ensure that the used work equipment is clean afterwards;
• Leave the work environment clean and well maintained.

SEIKETSU – Sense of Health and Hygiene

The S of “Seiketsu” consists of the maintenance of the three initial steps, generating constant improvements to the work environment. It aims to improve the quality of life, creating conditions that favor physical, mental, and emotional health, from hygiene practices and task standardization.

How to implement it in the work environment

• Keep the three previous senses in full operation;
• Standardize environments, attitudes, and operational procedures;
• Keep a board for improvement suggestions;
• Carry out periodic examinations of employees.

SHITSUKE – Sense of Discipline

The last phase, or principle, of the 5S program, is defined by the commitment to the previous steps and relies heavily on self-management. Its goal is to control and maintain discipline among employees so that all “S’s” are cultivated and applied continuously, i.e., the employees themselves know what needs to be done and proactively put into practice the previous steps.

How to implement it in the work environment

• Add pictures on murals of how the place should be maintained (so that it acts as a role model);
• Create to-do lists for each department, placing them in visible locations so that tasks are always remembered.

The importance of the 5s in companies

If we think that there isn’t a single company, regardless of segment, that doesn’t need to organize itself in order to facilitate the routine and make its actions increasingly productive, it’s easy to recognize the importance of 5S. 

But if you still have doubts, here are the benefits of the methodology:

• It makes items and objects easier to find, use and return to their proper place;
• Work time becomes more productive when you know exactly where to go to get the necessary material;
• It increases the engagement of the collaborators in the team since clean and organized environments depend on the participation of the whole group to keep them like that;
• It optimizes the individual work of each collaborator, influencing an improvement in the delivery of results. As an example, less stressed employees and, consequently, healthier ones;
• It brings better quality, productivity, and safety at work.

Summarizing

To sum it up, we’d like to emphasize that the 5S methodology is a tool that develops an organizational culture focused on:

• Increase in productivity;
• Improved product and service quality;
• Cost reduction;
• More agility with demands;
• Improvement in security;
• Increased morale of the company and its team;
• Improvement of the work environment;
• Improved quality of life.

If you have any questions, please leave a comment. You can also take a look at Neomind’s blog while you’re on it.

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Despite having roots in Cognitive Science, the term usability began to be used in the early 1980s, mainly in the fields of Psychology and Ergonomics, as a replacement for the term “user-friendly”.

According to ISO 9241-11, usability is the capacity of a product to be used by specific users to achieve specific goals with effectiveness, efficiency, and satisfaction, and in a specific context of use.

Usability is a quality of use, which means it’s defined or measured for a given context in which a system is operated. Thus, a system may provide good usability for experienced users but poor usability for beginners, or vice versa; or it may be easy to use if used sporadically but difficult to operate frequently.

What does a system need to have good usability?

For a system to have good usability, it must meet the following requirements: be easy to learn, be efficient to use, be easy to remember, have few errors, and be subjectively satisfying.

According to the software usability criteria listed in technical literature, the following requirements are mainly noted:

• Ease of learning: the system should be easy to learn so that the user can quickly explore it and perform the desired tasks with it.
• Efficiency of use: the system should be efficient to the point that the user, having learned how to interact with it, achieves high levels of productivity in performing his tasks.
• Ease of recall: after a certain period without using it, the infrequent user is able to return to the system and perform his tasks without the need to relearn how to interact with it.
• Low error rate: in a system with a low error rate, the user is able to perform tasks without major inconvenience, recovering from errors, if they occur.
• Subjective satisfaction: the user finds the interaction with the system pleasant and feels subjectively satisfied with it.

Thus, for a software’s usability to be considered good, simply having a pleasant interface, subjectively satisfying the user, is not enough. It has to meet the requirements of efficiency, ease of learning, memorization, and low error rate, besides being accessible by anyone, regardless of their limitations.

Software Quality

It’s extremely important for software engineering to focus on quality, which is precisely the basis of the layer, as we can see in the image below.

Developing a project is about designing and using all the tools available to improve the final product, because any kind of failure will result in higher costs and weariness. It’s important to know the methods that will be used, the time spent on each activity, how the project will be developed, and above all else to focus on the base of the pyramid and always have the best product to offer.

Software quality must be guaranteed by the entire team involved in the project, who will be responsible for creating sets of activities and metrics to help supervise and control the excellence of the final product. These are important items to ensure greater perfection in the elaboration of each phase of the project as well as the delivery on time, without worrying about not meeting the expectations of the end-user.

To provide software quality and ensure appropriate standards, ISO/IEC 9126-1 describes a quality model for software products, consisting of internal quality, external quality, and quality of use.

Internal quality evaluates internal characteristics of software quality that are usually only perceived by the developers. External quality, on the other hand, evaluates characteristics that can be perceived by the development team from the user’s point of view.

On its turn, the quality of use is evaluated in its final environment and perceived through the combination of the six quality characteristics of a software product. Its main objective is the evaluation of how well the software features meet the users’ needs. This quality is analyzed according to four characteristics:

• Efficiency: the ability of the software product to enable the user to achieve specific goals such as completeness, in a specific context of use;
• Productivity: the ability of the software product to allow its users to use an appropriate amount of resources in relation to the effectiveness achieved in a specific context of use;
• Safety: the ability of the software product to present acceptable levels of risk of harm to people, business, software, property, or the environment in a specific context of use;
• Satisfaction: the ability of the software product to satisfy users in a specific context of use.

We can cite other ways and forms to evaluate and land at an acceptable software quality, but in general, quality should be achieved by checking each of the characteristics such as functionality, reliability, usability, efficiency, maintainability, and portability, always keeping the focus on the processes and following development standards.

Therefore…

Given the large volume of information available today, software usability is increasingly being treated by many companies as a strategic point to win new consumers/customers. The fact is:

 – If a system is complicated for the user to operate, what good is it for?

It’s essential to keep in mind that a system being developed is not meant for the programmers or analysts to use, but rather to make the end-users’ tasks more agile and efficient.

At Neomind, as a software development company, we have a qualified team to always seek the quality of our products, always taking the final experience of our clients as a starting point and main requirement.

Try Fusion Platform for free, or schedule a demo with our consultants to answer all your questions.

The process of integrating employees, also called organizational socialization or onboarding, is essential to the success of organizations. Since companies are made up of people, one can no longer consider results only on a commercial and administrative scale. The development of human resources in the organization also needs special attention.

• What is Organizational Culture
• The importance of integrating employees
• How Neomind integrates its employees

As already mentioned here on our blog, the Human Resources department is becoming more and more strategic. The area seeks to make the work environment more humanized and, by recognizing the importance of employees, show them that they are not just there to fill a position, but to add value to the business as a whole.

This appreciation must happen from the very first day the professional starts working for the company. To do so, it’s essential to make them an integral part of the group through their insertion into the organizational culture and also through their alignment with the values and objectives of the business.

But what is Organizational Culture?

The Organizational Culture is a set of values, beliefs, principles, behaviors, and policies that distinguish one organization from another and make it unique. It serves as a guideline to direct the way of thinking and acting of collaborators, seeking standardization of the way they communicate and of the practices that are well regarded and should be followed.

Despite culture being shared and shaped by all members within an organization, the managers and influencers inside it are the ones that will actually determine where the company is going. Because of that, it’s important that they have a clear understanding of the business reality, its predominant culture, its rules,  characteristics, goals, and objectives, aiming for synergy in the pursuit of expected results.

Organizational culture isn’t learned overnight, but it’s essential to make it explicit to all employees from the very beginning since it becomes more difficult to achieve good results when the team is not speaking the same “language”. One way to start disseminating the organizational culture is through the employee onboarding process.

The importance of employee integration

A survey conducted by Onboardia, a company specialized in employee integration and training, showed that 91% of managers consider that their organizations don’t have a good employee integration program. In turn, the same research identified that 75% of the employees who leave the integration program satisfied become loyal to the companies they work for. From this, we can already see the great importance that good organizational socialization has for the commitment and productivity of individuals.

Many times, the admission process of new employees is only focused on the bureaucratic part or means, at most, a single educational presentation. However, this alone won’t strengthen the relationship between the professional and the group, nor reduce his initial anxiety and fear of starting at a new company, with new people, rules, and culture. After all, who has never experienced that moment of anxiety when starting a new job?

A true process of employee integration aims to facilitate their adaptation to the work environment, disclose the company’s culture, its mission, values, and the appropriate and accepted behaviors, in order to align the company’s expectations and the performance of its members. Chiavenato (1999) states that the main advantages of implementing a good onboarding program, besides reducing the employee’s initial insecurity, are:

1. A decrease in turnover, since employees start to develop a feeling of belonging to the organization;
2. It saves time when explaining the tasks since the employee will be better prepared and trained;
3. Better adaptation of expectations to the company’s reality, since the process of integrating employees will explain the company’s goals and objectives.

It is also worth mentioning that integration is a continuous process and should not happen only when the employee is hired. The company must always be reinforcing the elements of its organizational culture, its goals, mission, and values, making its employees not only feel motivated and committed to delivering what is expected of them, but mainly feel that they are an important part of the business.

How Neomind integrates its employees

A successful integration program must start even before the employee arrives at the company. It’s important that they already start to have contact with the way in which the company communicates and with its processes.

Here at Neomind, the new employee begins to have contact with our platform starting with the admission flow, which is sent to them so they can enter all the necessary documentation, speeding up the process and allowing them to have a notion of how to use the tool. Thus, when he starts his activities in the company, he will already have his access user ready and will have no problems in learning how to use the system.

Speaking of user access, it is also part of the employee integration process the stage in which those responsible for them must provide the necessary infrastructure for the employee to start, such as devices, e-mail, access passwords, and telephony resources. This will make the employee feel welcome and that he or she will not waste time running after these items, being able to focus more quickly on their main activities.

As we can see in the flow chart below, in which we show the stages of the admission flow, at the end of it the employee can access the e-learning and the integration material, which contains information about the company, such as organization chart, mission, vision, and values, in addition to useful information for the employee, such as internal regulations and travel policy.

On the first day, this integration material is also presented to the employee, but it’s important that they have access to the content whenever they need it. Therefore, this presentation is available in the flow for download. This way, the employee will always be aligned with the company’s culture and working to achieve its common goals.

Finally, during onboarding, Neomind introduces the new professional to the company and its different departments. With all of this, results begin to emerge, because when an employee feels welcome and oriented, when he/she understands the organization and feels proud to be a part of it, he/she becomes more engaged in the company’s actions.

In addition, he understands why he is performing a certain function and will focus all his energy on achieving the established goals.

And now we want to know from you: does your company have a clear employee onboarding process? If this article helps you work through it, feel free to share it with your colleagues!

Try Fusion Platform for free, or schedule a demo with our consultants to answer all your questions.

Anyone who lives in a business environment, whether as an entrepreneur or as an employee, must have heard the term “core business”. However, even though this term is quite deep-rooted and frequently used, can you answer what your company’s core business is? Or, before that, can you answer what this term means?

What is?

Core business refers to something like the company’s main business, business core, its focus of activity, or also, the reason that made this enterprise start in the first place. In other words, what its purpose is. It is common for the business core to be confused with the company’s competitive strategies, however, they are different things. The strategies and ways of acting are subsequent to the definition of the business focus since for the same core business we can create different performance, sales, or communication criteria, for example. To get a better picture, imagine the automobile industry. Within the same area of operation, there are different core businesses: for an automaker, its core business will be the production of popular cars, while for another one it will be traction cars, and yet another may have its focus on luxury cars. Despite being all in the same segment, each one has a different focus to meet the demands of its niche. Their strategies and actions will be different and consistent to communicate to the public what is its core business and what makes it different from its competitors.

The importance of defining my core business

The more detailed this definition is the better the company’s chances of staying healthy since this concept is the basis for defining in which market the company will operate, who its customers will be, and especially what demands must be met or what customer problems must be solved.

Your core business is not always just about your product or service, but also relates to what the organization does best, what makes it stand out in the market, so it can be more connected to the customer, the forms of service, the price, and even the technology or innovations.

Defining your core business in a detailed way will make your company take advantage of the right opportunities, as well as helping in the choice of priorities to become a reference in your area of activity. This facilitates assertive strategic decision-making, goal and team alignment, and also answers questions such as where to make investments, which activities can be outsourced, which customers it wants to reach, what is the strategic plan for growth, and to face the competitors.

In short, defining the business core allows the company to be much more coherent with its purposes and have healthy, organic growth.

I don’t know my core business, what now?

The more transparent and detailed the focus of your business is, the easier it is to identify the strengths and advantages that your company is able to offer your target audience.

The most practical way to identify is to clearly answer a few simple questions:

1. What am I selling? What do I do best?

At this point, it is important to think not only about the product itself, but about the experience generated. For example, photographers record moments, but for one, their core business is fast deliveries in digital format, while for another, it is the production of printed albums.

2. What makes my company different from my competitors?

Knowing what the market is doing or what kind of product and service is being delivered is key to building your core business. If your niche is the same as your competitor’s, think about where your differential lies: in the price? Quality? Innovation? What opportunities has your competitor not taken advantage of?

3. Who is my persona?

Answering this question is of paramount importance to win customers and have the desired reach. Your persona is the characteristics that make up your ideal target audience. It is by understanding your customer that you will know how to create products and services capable of satisfying demands or solving problems. It is by defining your target audience that research to get to know their consumption habits will be made easier.

It is important to note that as a company grows or implements innovations, its core business may change, so it is important to routinely review these issues.

Focus on your core business

With a well-defined core business, your company will be able to focus on its reason for being, which avoids wasting too much time dedicating to a middle activity that can corrupt its competitive potential. For assertive decisions, identify and communicate it to your collaborators and to the entire market. Make a survey of the activities performed within your company and list which activities can be outsourced, or those repetitive and routine activities that could be performed more quickly with management software capable of managing processes and documents.

Neomind believes your time must be used to elaborate strategic plans to reach your core business. That is why we offer the Fusion Platform, a platform capable of digitally transforming your business, making your tasks digital, reducing your costs, making activities and consultations much faster, through a friendly interface with process and document management modules, and, finally, offering fundamental indicators so you understand and analyze how and where your business can improve.

With Fusion Platform, you speed up and standardize your processes, control the circulation and organize your document repository, obtain fast, accurate information in the palm of your hand, improve communication among your collaborators. It also assists in the creation of teams focused on your company’s core business.

Want to learn more about the features of Fusion Platform? Try it for 15 days or talk to one of our consultants. Keep your focus on your business and we will help you manage it.